Ad Click Aggregation - Security and Privacy
Data Security
Encryption
- TLS 1.3 for click tracking
- Encryption at rest (AES-256)
- Secure key management
- Certificate rotation
Authentication
- API key authentication
- OAuth for dashboard access
- Service account tokens
- Rate limiting per key
Authorization
- Advertiser-level isolation
- Role-based access control
- Query filtering by advertiser
- Audit logging
Privacy Compliance
User Privacy
- No PII in click data
- IP anonymization option
- Cookie consent compliance
- User opt-out mechanism
GDPR/CCPA
- Data minimization
- Right to deletion
- Data retention policies
- Privacy by design
Data Retention
- Raw clicks: 90 days
- Aggregates: 2 years
- Billing data: 7 years
- Automatic deletion
Fraud Prevention
Click Fraud
- Rate limiting per user/IP
- Bot detection
- IP reputation checking
- Behavioral analysis
Security Monitoring
- Anomaly detection
- Traffic pattern analysis
- Alert on suspicious activity
- Incident response
Compliance
Audit Logging
- Click tracking logs
- Access logs
- Configuration changes
- Billing adjustments
Data Governance
- Data classification
- Access controls
- Encryption policies
- Retention policies
This security approach protects click data while ensuring accurate billing and compliance.